3 - Eastern European wines on the rise as harvests stay strong
While European harvests have been reduced, and Brexit has caused supply issues for some, Eastern European wines have produced steady harvests and achieved a 1365% year-on-year sales increase in the £5-£10 wine range. Romania’s harvest has actually increased by 60% compared to the average EU-wide drop of 14%. Expect to see Hungarian and Romanian bottles step up to fill the South American shortfall.
4 - Pale Ale in decline
According to Majestic’s recent survey of their customers buying habits, shoppers are increasingly choosing local red ales or stouts over pale ales. With only 8% of buyers choosing pale ale, expect to see less of this beer in 2018.