It’s no secret that South Africa makes some pretty delicious wines and Nederburg is a name long since associated with the quality wines. Recently having been awarded the prestigious inclusion in the ‘Worlds Most Admired Wine Brands’ top 50 list, this Paarl based winery is doing big things in the industry.
The wine estate is earning even further kudos from our Winerist team though, as they’re currently doing their part to change lives by mobilizing Africa. October was dubbed as local ‘transport month’ and Nederburg are powering change through a partnership with Team Dimension Data for ‘Qhubeka’, the pro-cycling team known as “Africa’s team’ that compete in world-renowned races, such as the iconic Tour de France, to raise awareness and funds for the cause. Creating a plant on the wine farm that is the first of its kind within the winelands, they’ve evidently been working as hard on making great wine as they have on making great, purpose built bicycles.
While for most of us, bicycles are a simply a ‘nice to have’ item, in a place with huge economic disparity, and limited public transport, these bicycles are quite literally changing lives, serving as the vehicle for positive change. After the feel-good factor of this bit of good news has sunk in, the next thing we can all ask ourselves is how do we get involved and support?
And here’s the good news – it involves drinking wine.
Nederburg are donating five pence from every purchase of selected Nederburg 56Hundred wines, available in Tesco stores nationwide. You can’t miss them as the bottles are decked out with a bright, promotional neck collar, offering a chance to win a Cervelo road bike. In addition to raising funds by buying Nederburg wines, we’re teaming up with Nederburg by encouraging everybody to #DoYourPart by riding your bike and clocking some miles that will contribute to bike parts or even a whole bike! Sign up or donate at www.nederburgbelieves.co.uk to start logging miles and follow the story on #DoYourPart on social media.