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Why Visit Sweden?

If you’re looking for a unique food and wine tasting holiday, then head to Sweden. When you think of Sweden, its’ breath-taking natural landscapes, magical Northern Lights, and progressive attitude are what springs to mind. Sweden also boasts a distinctive foodie culture that focuses on the abundance of local produce and a surprising, burgeoning winemaking industry. 

When it comes to alcoholic drinks, Sweden is synonymous with vodka and schnapps. It’s not a country that you associate with wine as the weather conditions are not conducive to winemaking. However, in recent years a small group of talented and tenacious wine makers in the south have been producing very interesting wines and working hard to place Sweden on the map as a wine-producing nation. Visit Sweden on a wine tasting holiday and discover this exciting, up-and-coming wine region for yourself.  

Sweden’s food culture centres on locally sourced produce. The country’s natural pantry produces Arctic berries, wild mushrooms, and edible plants; herring, salmon, and sought-after crayfish to name a few. It’s no surprise that the farm-to-table movement is extremely popular here. One foodie experience that embraces this concept is The Edible Country. A collaboration between Visit Sweden and four Michelin starred chefs, the Edible Country combines foraged ingredients with breath-taking natural scenery to create unforgettable outdoor cooking and al fresco dining experiences. Aside from a love of natural, organic food, the Swedes love coffee and fika - enjoying a coffee and sugary treat with friends - is a massive part of Swedish culture that we recommend you experience.  

Sweden is a nature lover’s paradise. It’s a country of vast lakes and impressive mountain ranges, deep forests and unspoilt islands offering an abundance of outdoor activities. When you’re not exploring the great outdoors, discover the country’s 15 UNESCO World Heritage sites, experience the bustling cosmopolitan cities and sample beer at one of the craft breweries that are popping up all over the country. 

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